NYAA taps local soccer star Abby Wambach to reach soccer moms, kids
Fishers, N.Y. – Proof that the apple really doesn’t fall far from the tree: U.S. soccer star and Rochester, N.Y., native Abby Wambach has signed on with New York Apple Association (NYAA) as celebrity ambassador for New York state apples.
NYAA’s “Abby for Apples” campaign will feature Wambach in television, radio, print and online advertisements, and on display signage for grocery, farm and green markets. She will also be highlighted on NYAA’s website www.nyapplecountry.com, and social media channels including Facebook, Twitter, YouTube and Flickr. NYAA’s advertisements appear across New York state and into New England, Pennsylvania and New Jersey, as well as in produce and retail industry media.
“Abby is everything we’d want in an Apple Ambassador – local roots that have grown into a worldwide following, not to mention setting a healthy example with her athletic lifestyle,” said NYAA President Jim Allen. “We’ll certainly get the attention of soccer moms and kids in the New York region, they just love her.”
Known for her trademark header goals, Wambach may well be the most decorated U.S. woman soccer player in history. She earned her latest accolade on June 21 when she scored her 160th goal to become the world’s all-time top women’s scorer, surpassing former teammate Mia Hamm’s previous record.
Mary Abigail “Abby” Wambach grew up in Rochester. She is well known in her home state, across the country and around the world. While attending high school in Rochester, she captained the elite regional Rochester Spirit club team. In college, the three-time all American helped her University of Florida Gators earn an NCAA national championship and four conference championships.
To date, her pro career highlights include Rookie of the year in 2002, two Olympic gold medals (she scored the header goal that clinched U.S. gold in 2004), five-time U.S. Soccer Athlete of the Year, three FIFA Women’s World Cup competitions and FIFA World Player of the Year in 2012. She has played on the U.S. Women’s National Soccer Team since 2003.
She played for the Washington (D.C.) Freedom/Boca Raton magicJack from 2002-2011. She recently returned home to New York state to play forward for the Western New York Flash.
“Growing up around a family-owned farm and garden store, Wambach Farms, fresh produce was a huge part of my childhood. Whether it was selling homegrown New York apples, or eating them, I learned how important it is to sustain a healthy diet – and as they say, ‘an apple a day, keeps the doctor away’,” said Wambach. “Being a New York native, I am excited to join the New York Apple Association to create more awareness that the best apples in the world come from New York orchards.”
“Abby for Apples” will unveil this fall, to promote the 2013 New York apple crop.