NYAA Debuts New ‘Apples From New York®’ Logo
October 5, 2018 — The New York Apple Association (NYAA) has a new logo appearing in trade and consumer media this month. The new look is also the focal point of a new television commercial airing in October spotlighting New York apple growers, apples and ciders.
“We are excited to reveal our new logo, ‘Apples from New York®’,” said NYAA President Cynthia Haskins. “The decision to rebrand New York apples was a strategic one and we believe it resonates well with trade and consumer audiences.”
To support the rebranding effort, NYAA has a variety of new assets and merchandising tools to share with retailers including a refreshed website, new social media content, and a Holiday Extravaganza Retail Display Contest, running from November 1 through the holiday season. Prizes for the display contest include gift cards and a multi-day trip to one of two scenic locations in Apple Country, Niagara Falls and Lake Placid.
“New York state is Apple Country!” added Haskins. “We are happy to offer prizes that give retailers who participate in our contest an opportunity to experience it first-hand.”
NYAA’s new focus on social media includes a social media consumer sweepstakes campaign that invites consumers to share their homemade recipes using apple varieties grown in New York. Prizes include gift boxes of apples and a multi-day weekend getaway in Apple Country.
Later this month, NYAA is also supporting one of its favorite annual events, the “Big Apple Crunch”. NYAA partners with the FarmOn! Foundation and New York State Department of Agriculture and Markets to encourage students and adults across the state to bite into a New York apple at precisely 2 p.m. on Thursday, Oct. 25. “Last year, we had 2.3 million people participate, and this year we expect to have even greater participation,” added Haskins. On Friday, October 26, NYAA is also set to participate in a press event in New York City where the new logo will appear on a billboard.
NYAA will be at the Produce Marketing Association (PMA) 2018 Fresh Summit in Orlando (Booth no. 2649).