New York Apple Association website gets new look
TRADE PRESS RELEASE
Fishers, N.Y. – With start of the 2014 New York state apple harvest just weeks away, New York state apple fans have a great new source for apple information at their fingertips: an updated NYAppleCountry.com.
The newly-refreshed consumer website from New York Apple Association offers more of the information that consumers want, such as a variety guide, recipes and interactive maps to help find local suppliers of apples and cider. All that new information comes with a colorful, friendly new look and down-to-earth feel, with more pictures and videos.
“It’s the same website address, but that’s about the only thing that didn’t change,” said NYAA President Jim Allen. “The updated site is modernized for today’s high-tech times, and offers more for everyone – consumer and industry alike.”
“Analytics told us that most of the visitors to our site want to learn more about New York state varieties, to get recipes and to find a local supplier – so we literally put that information front and center on the updated site,” said NYAA President Jim Allen. “That dovetailed perfectly with the requests we got from industry, asking us to help them better connect with consumers.”
The refreshed site features:
- “buy local” messaging emphasized on the site’s home page;
- locator maps to help connect consumers with pick-your-owns, direct marketers and cider producers;
- profiles on 24 of New York state’s top apple varieties, including Honeycrisp, McIntosh and Gala;
- an extensive, searchable recipe collection;
- facts about the New York apple industry and apples in general, as well as frequently asked questions;
- a large Nutrition section, including apple Nutrition Facts, health and weight benefits of eating apples, and research updates from NYAA Consulting Dietitian Linda Quinn, MS, RD, CDN.
The refreshed site is also smartphone- and tablet-friendly, so visitors can access it wherever they are, however they want to.
“Our goal is to be New York state apple fans’ ‘go to’ resource for apple information, so we’ve provided everything we think they’ll want in one attractive, easy to use site,” said Allen. “The new site also makes it much easier for consumer and retail customers to find apple and cider suppliers, something our industry members will appreciate.”
NYAA crowdsourcing recipe photos
To help NYAA create buzz about the updated site, the association is crowdsourcing recipe photos from New York state apple fans. Photographers will be credited on the recipe’s page, and on NYAA’s Facebook page.
“We know that with food, a picture is definitely worth a thousand words, so we are hoping that our fans will help us add photos to the Recipe section,” said NYAA’s Allen. “We know cooks tend to be a bit competitive too, we are counting on that,” he added with a smile.