New York Apple Association Earns Telly Award for TV Commercial
The New York Apple Association’s (NYAA) television commercial featuring New York apple growers has won a prestigious Telly Award. This premier honor recognizes video and television across all screens. The Telly Award was established in 1979 and regularly receives over 12,000 entries from all 50 states and five continents.
“Receiving this award is extra special to us as we had many apple growers involved in the making of it,” said NYAA President & CEO Cynthia Haskins. “The commercial aired in New York state and on social media platforms throughout the year. It will continue to air this coming apple season.” The commercial was recognized for outstanding production and earned the Bronze Telly Award in the Local-TV, Business-to-Consumer category.
The commercial was created to showcase NYAA’s new Apples From New York™ brand and it was produced by Rochester-based creative agency Dixon Schwabl. A drone camera was used to capture footage of New York apple growers standing in various positions throughout a commercial apple orchard in New York. During the filming, shots of individual growers were captured and edited into the commercial. Clips from these individual interviews appeared on NYAA’s Facebook page and will be used this fall in support of the 2019 apple harvest.
The commercial aired on Bravo, Food Network, HGTV, Freeform, Lifetime, TLC, USA, TBS, Spectrum News and Your Morning Albany during programs such as The Today Show, Early News, The Voice, This is Us, Chicago Fire, The Tonight Show with Jimmy Fallon, Superstore, Dateline, Saturday Night Live, Meet the Press and others.
Telly Award nominees are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks who are reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include Independent Filmmaker Project (IFP), NAB Show, StudioDaily, Stash Magazine, Storyhunter, ProductionHub, The Wrap Pro, the VR/AR Association and Digiday.