New York Apple Association Earns Telly Award for TV Commercial
The New York Apple Association’s (NYAA) television commercial featuring New York apple growers has won a prestigious Telly Award. This premier honor recognizes video and television across all screens. The Telly Award was established in 1979 and regularly receives over 12,000 entries from all 50 states and five continents. “Receiving this award is extra special […]
New York Apple Association Announces Start of Apple Blossom Season
The New York Apple Association (NYAA) announces the start of apple blossom season in New York. Blossoms are starting to open on the more than 11 million apple trees statewide, making bloom the unofficial start of apple season in New York. Much like the fall foliage season, this brief but spectacular natural occurrence rolls out […]
2019 Big Apple Salad Challenge
Apples From New York® invites New York apple lovers who want to eat more healthfully in 2019 to enter the New York Big Apple Salad Contest running from January 1 to February 28. The challenge is easy and tasty: Eat at least one salad a day using your favorite New York apple variety and share […]
Apples From NY to Greet 50,000+ Runners at TCS NYC Marathon
November 1, 2018 — Apples From New York® will be given to the more than 50,000 runners who are projected to cross the finish line at this year’s TCS New York City Marathon on Sunday, November 4 in Manhattan’s Central Park. 2018 marks the 21st year the New York Apple Association (NYAA) has sponsored the […]
2018 Big Apple Crunch Taking Place in NYS Schools, Oct. 25 at 2 p.m.
October 18, 2018 — “Education starts in the lunchroom.” That’s one of the mantras of the FarmOn! Foundation, a non-profit organization focused on teaching students about the connection between making healthy food choices and academic success. FarmOn! also focuses on the importance of local agriculture and how it impacts not only healthy diets but the […]
NYAA Debuts New ‘Apples From New York®’ Logo
October 5, 2018 — The New York Apple Association (NYAA) has a new logo appearing in trade and consumer media this month. The new look is also the focal point of a new television commercial airing in October spotlighting New York apple growers, apples and ciders. “We are excited to reveal our new logo, ‘Apples […]
Kowalewski Joins NYAA To Focus on Nutrition, Retail, Foodservice
October 10, 2018 — The New York Apple Association (NYAA) welcomes Cailin Kowalewski as Assistant Account Manager. In this role, Kowalewski works closely with school foodservice directors, retail dieticians, and NYAA account managers to create retail and foodservice promotions. Prior to joining NYAA, Kowalewski was with Cornell Cooperative Extension – Wayne County where she was […]
Dressel Named Chairperson of NYAA Board of Directors
July 18, 2018 — The New York Apple Association (NYAA) announces that Sarah Dressel of Dressel Farms in New Paltz, N.Y. (NYAA District 3) has been named Chairperson of the Board of Directors for NYAA, the organization that represents the 600 commercial apple growers in New York State, the second largest apple producing state in […]
NYAA Announces 2018 Harvest Forecast
Fishers, NY — New York City may be the original ‘Big Apple’ but the entire state of New York is worthy of the name too, based on the New York Apple Association’s (NYAA) recent fall harvest estimate. NYAA forecasts New York apple growers will produce 31 million 42-lb.cartons of apples this fall, an estimate that […]
NYAA Announces Apple Tree Blooming Statewide
Fishers, N.Y., May 9, 2018 – Here’s a sure sign of spring: More than 11 million apple trees across New York State are beginning to bloom! Each year at this time the New York Apple Association (NYAA) announces the start of bloom season on behalf of NYAA members — the 500 commercial apple growers of […]
NYAA name Business Person of the Year by New York State Agricultural Society
Fishers, N.Y., January 8, 2018 – New York Apple Association (NYAA) has been named Business of the Year (2018) by the New York State Agricultural Society (NYSAS). The award is presented annually in recognition of quality, leadership and innovation in production agriculture and agribusiness in New York state. NYAA received the award at a ceremony […]
Move over, Pumpkin Spice, Apple Cider is trending
Fishers, N.Y. – Move over, pumpkin spice, apple cider is trending. The retro beverage is enjoying a renaissance, and for good reason. The unfermented version is like drinking your favorite apples, and when fermented it is a refreshing alternative to beer or wine that makes food stand out. Wait, what’s sweet? Hard?According to New York […]
NYAA-sponsored Big Apple Crunch will have 2 million+ New Yorkers crunching local apples on Oct. 19
Fishers, N.Y./New Orleans – They call New York the Big Apple for a reason! On Oct. 19 at 2:00 pm, an estimated 2 million-plus New Yorkers will participate in the 2017 Big Apple Crunch, crunching into locally-grown, New York state apples at events across the state. New York Apple Association (NYAA) is sponsoring the fifth […]
It’s crunch time! The Big Apple is bringing in its apple crop
Fishers, N.Y. – New York really is the Big Apple and the state’s apple growers are now demonstrating why, as pickers work to harvest a forecasted 28 million bushels of crunchy, munchy, juicy, delicious apples – that’s 1.1 billion pounds – over the coming weeks. This year’s apple crop will be of average size for […]
Trade news: NYAA announces 2017 crop forecast, promotion plans
Fishers, N.Y. – New York really is the Big Apple and the state’s apple growers are now demonstrating why, as pickers begin harvesting a forecasted 28.0 million cartons – or 1.1 billion pounds – of apples over the coming weeks. The 2017 crop forecast was developed at U.S. Apple Association’s Crop Outlook and Marketing Conference […]
Trade news: NYAA’s Haskins announces "Team 2017"
Fishers, N.Y. – New York Apple Association, Inc. (NYAA) President and CEO Cynthia Haskins will direct the association’s activities to market and promote the 2017 New York state apple crop, and has assembled an experienced staff team of both new and familiar faces to assist her, the association announced today. “I am very excited to […]
NYAA welcomes produce veteran Cynthia Haskins as president and CEO
New York Apple Association (NYAA) is starting the new year off with Cynthia Haskins at the helm as its new president and chief executive officer. “I am thrilled to partner with New York Apple Association’s dedicated board, committed staff and critical partners to expand brand recognition and consumption of New York apples and products,” said […]
Local favorite McIntosh again declared TCS New York City Marathon’s Official Apple
McIntosh, the run-away favorite apple variety of many New Yorkers, is returning as the Official Apple of the 2016 TCS New York City Marathon. This is the 19th year that the New York apple industry has sponsored the Big Apple’s largest marathon. “This is a win-win situation – for runners, and for apple-growing farm families […]
5 facts about this year’s apple harvest, plus a challenge
Fishers, N.Y. – New York state’s apple harvest is now underway statewide, and consumers will soon find all their favorite varieties – new and old – at grocery stores, farm stands, greenmarkets and wherever they shop for apples. “By the time this crop gets off the trees and to market, all New York state apple […]
Apples are big New York state news, here are 6 reporting tips
New York state really is the Big Apple! Our growers produce more apples than any other state east of the Mississippi River – only Washington state grows more apples than we do. Apples are the state’s largest fruit crop, and a top-five agricultural product. The 2016 New York state apple harvest is now getting underway. […]
NYAA’s Jim Allen announces retirement
The apple industry is losing one of its top leaders and favorite personalities. Jim Allen will retire as president and CEO of New York Apple Association, Inc., on Jan. 2, 2017, he announced with NYAA Board of Directors outgoing Chairman Will Gunnison. Allen has headed the apple industry’s second-largest state marketing order since 2000. During […]
Apple trees have bloomed statewide, growers’ group announces (photos available)
Here’s a New York sign that spring has arrived: apple trees are now in bloom across the state, the state’s apple growers’ association reports. Temperatures have warmed enough statewide to coax blossoms from their winter sleep, turning orchards into seas of pink buds that are opening into white flowers. While blossoms are already peaking in […]
New York apple industry contributes $55,000 to food safety research campaign
Two New York state apple industry leaders have contributed a combined $55,000 to the Center for Produce Safety (CPS), to help fund produce-specific food safety research. New York Apple Association (NYAA) contributed $50,000 to CPS’s Campaign for Produce Safety. New York Apple Sales, Inc. of Glenmont, N.Y., one of the state’s largest apple sales agencies, […]
New York apple industry toasts news of federal hard cider tax relief included in today’s U.S. Senate spending bill vote
New York state’s apple industry is raising glasses of hard cider today to toast the news that the U.S. Congress has approved an overhaul of how hard cider is taxed that will allow New York state hard ciders to be more competitive in the marketplace. The U.S. House of Representatives passed the measure as part […]
35 million apples a year: NYC schools and state’s apple industry release educational video for students, families
Press contacts: NYAA: Julia Stewart, (703) 727-8808, julia@nyapplecountry.comNYCDOE: Press Office, (212) 374-5141NYSDAM: Jola Szubielski, (518) 457-0752, jola.szubielski@agriculture.ny.gov How about these apples: New York City schools now distribute a whopping 35 million New York state apples to schoolchildren each year. That makes New York City schools the single-largest customer of the entire New York state apple […]
Run-away favorite McIntosh is declared official apple of the 2015 TCS New York City Marathon
The run-away favorite apple of many New Yorkers has been named the official fruit of the 2015 TCS New York City Marathon. New York state McIntosh apples have been declared the official apple of the event, reports New York Apple Association (NYAA). An 18-year sponsor of the Big Apple’s largest marathon, this year NYAA distributed […]
Local school districts win healthy apple recipe honors
Fishers, N.Y. – Three New York school districts have proven that good-for-you foods can taste great and attract students, too. The districts recently took home top honors in a recipe contest by developing healthy school cafeteria recipes using New York state apples. The recipe contest was hosted by New York Apple Association (NYAA), which represents […]
New media resources included: Apple harvest underway statewide, learn what’s in store (or farm stand, or green market!)
The year’s apple harvest is now underway across New York, and the state’s apple association is forecasting greater variety with ample supplies soon to be found at area grocery stores, farm stands and greenmarkets. “Apple fans, this is your signal to get your taste buds ready – the country’s best apples are on the way,” […]
You’re invited! Media personality, nutrition expert Linda Quinn to showcase New York state apples at state fair
One of New York state’s most dynamic media spokespersons will make a public appearance on August 28 at the Great New York State Fair in Syracuse, you won’t want to miss her! Linda Quinn, MS, RDN is a Registered Dietitian and nutrition spokesperson for the New York state apple industry. She will provide an update […]
Susan McAleavey Sarlund to succeed John McAleavey as NYAA’s Northeast account manager
The McAleavey dynasty is beginning a new chapter in the New York state apple industry. Susan McAleavey Sarlund has been named Northeast account manager for the New York Apple Association (NYAA), succeeding her father and New York apple industry icon John McAleavey in that position. McAleavey Sarlund previously served as NYAA’s retail account associate for […]
What do bricks, bicycles and blossoms have in common? State’s apple industry supports community events
Fishers, N.Y. – What do symbolic mud bricks, bicycles and spring blossom peeping have in common? They are all examples of community events that the New York state apple industry is supporting across New York City this spring – donating apples for Passover Seder plates, riders biking across the five boroughs, and residents looking for […]
Spring is here, New York state’s apple trees announce
Fishers, N.Y. – New Yorkers, it’s now official: winter is over and spring has arrived, announced by the arrival of apple blossoms across the state. Ushered in by recent warm temperatures, apple trees will be full bloom across the Hudson Valley early this week, reports New York Apple Association (NYAA). Trees will be in full […]
TRADE: NYAA’s work keeps apples in front of consumers at a nontraditional time of year
Fishers, N.Y. – New York Apple Association is keeping the state’s apples top of mind with consumers at a nontraditional time of year for apples, using a range of outreach activities in early 2015. “This time of year, in late winter, it can be hard to find good-tasting fresh fruit of any kind,” says New […]
CONSUMER: Now in Season: Apples (Yes, Apples! Here’s Why.)
For more information, contact:Julia Stewart, NYAA, (703) 729-3194, julia@nyapplecountry.comLinda Quinn, NYAA, (315) 440-0791, lindajquinn@gmail.com Fishers, N.Y. – Now in season: Apples! Yes, apples. While most of us think about apples only in the fall, thanks to a larger-than-usual harvest last fall New York state apple growers have plenty of apples in stock. That’s great news […]
Buy local apples, support pediatric cancer research: New York state growers, retailers team up with Boeheim Foundation to fund research
Fishers, N.Y. – Grocery displays of New York state apples will be decorated with pink ribbons beginning this month, inviting apple fans in the state to enjoy local fruit and support local pediatric cancer research. The two-month-long fundraiser is sponsored by New York Apple Association on behalf of the state’s apple growers. To support pediatric […]
Hey kids, give Santa some (apple) variety this year
Fishers, N.Y. – The New York apple industry is calling on children across the Empire State to leave an apple for Santa Claus this Christmas Eve, to give the big guy some variety (apple pun intended). “Think about it, a person can only eat so many cookies in one night – let’s give Santa a […]
Apple fundraiser pushes state apple industry’s local support for American Cancer Society to $129K+
Fishers, N.Y. – An apple tasting fundraiser held by the New York state apple industry has raised $10,001 for the American Cancer Society®’s (ACS) Central New York Region. The funds were raised through sales of New York state apples, cider and applesauce at the Great New York State Fair Aug. 21-Sept. 1. Thousands of fairgoers […]
New York apple industry awarded $75K to connect farms with consumers
Fishers, N.Y. – New York City consumers will get better connected to the state’s apple growers and cider makers thanks to a $75,000 grant just awarded from the U.S. Department of Agriculture (USDA). New York Apple Association (NYAA) received the grant from a federal program established by the 2014 farm bill to support producers of […]
McIntosh is declared official apple of TCS New York City Marathon; NYAA runners ask for charity donations
Fishers, N.Y. – New York state McIntosh apples have been declared the official apple of the 2014 TCS New York City Marathon, and apple fans are being asked to donate to select local charities as part of the New York apple industry’s sponsorship. New York Apple Association (NYAA) has sponsored the New York City Marathon […]
New York apple industry helps NYC, Syracuse Big Apple Crunch events to highlight local, healthy foods
Fishers, N.Y. – The New York state apple industry helped promote local food and healthy eating by joining in GrowNYC and City of New York-hosted Big Apple Crunch events across the state today, by donating apples and participating in some of the many events held statewide. This marked the third annual Big Apple Crunch, dubbed […]
McDonald’s and New York state apples, lovin’ it
Fishers, N.Y. – New York state apples were on display when McDonald’s restaurant operators in the Albany capital region hosted an Open Door Tour event for local leaders, media and bloggers. McDonald’s restaurants in the region serve fresh-cut apple slices that are sourced from New York state apples. The event highlighted these locally-sourced fresh apple […]
CONSUMER: “Big Apple’s” apple harvest set to start Aug. 15; new consumer website offers tips, tools
Fishers, N.Y. – Apple fans, rejoice! New York state’s apple harvest will officially get underway Aug. 15, right on schedule, and growers are expecting this year’s crop to be a strong encore to last year’s vintage yield. Meanwhile, an all-new consumer website dedicated to New York state apples offers variety information, recipes, locator maps to […]
TRADE: New York apple harvest set to start Aug. 15
Fishers, N.Y. – New York state’s apple harvest is on schedule and will officially get underway Aug. 15, the state’s apple growers have reported. They say this year’s crop will be a strong encore to last year’s vintage crop; meanwhile, an all-new consumer website has just launched to help build buzz about the crop. Growers […]
Ahead of apple harvest, New York’s apple group launches new consumer website
CONSUMER PRESS RELEASE Categories: Consumer general info Health and nutrition NYAA Fishers, N.Y. – With start of the 2014 New York state apple harvest just weeks away, New York state apple fans have a great new source for apple information at their fingertips: NYAppleCountry.com. The newly-updated website from New York Apple Association offers more of […]
New York Apple Association website gets new look
TRADE PRESS RELEASE Cateogries NYAA Fishers, N.Y. – With start of the 2014 New York state apple harvest just weeks away, New York state apple fans have a great new source for apple information at their fingertips: an updated NYAppleCountry.com. The newly-refreshed consumer website from New York Apple Association offers more of the information that […]
State’s schoolchildren help name apple industry mascot, 13 schools win prizes
Fishers, N.Y. – It’s a girl! New York state schoolchildren helped name the state apple industry’s new mascot, meet Katie Crunch. As New York Apple Association’s mascot, Katie’s duties will include energetically promoting New York state’s favorite fruit. She will also preside over all association outreach to children, including a new website kids’ section coming […]
Grab your camera, New York state’s apple trees are in bloom
Fishers, N.Y. – If you need a sign that winter is truly over and spring has finally arrived, here it is: New York state’s apple trees are now in bloom. New York Apple Association (NYAA) reports that, thanks to the recent warming weather, trees are now in full bloom in the Hudson Valley, the state’s […]
New York apple industry promotes healthy habits by sponsoring Five Boro Bike Tour
Fishers, N.Y. – Apples are a healthy food. Biking is a healthy habit. So this match was made in heaven – or at least on the bike path. New York state apple growers helped sponsor Sunday’s sold-out Five Boro Bike Tour, organized by the nonprofit group Bike New York. The 32,000 participating cyclists biked through […]
Apple industry donation to kosher soup kitchen will help 2,500 families celebrate Passover
Fishers, N.Y. – New York apple growers are helping to ensure that 2,500 local families facing hunger have apples to make charoset for Passover Seder this year. The New York Apple Association, Inc. (NYAA) is donating more than 3,000 pounds of apples to Masbia, the New York-based nonprofit kosher soup kitchen and food pantry. […]
National Nutrition Month: New obesity statistics in hand, state apple group wants New Yorkers to enjoy eating healthfully
Fishers, N.Y. – Concerned by bleak obesity statistics released last month, the state’s apple industry group wants New Yorkers to know that there’s a delicious weight loss solution close at hand: New York state apples. “Over the past decade, obesity rates have fallen only for preschoolers, that’s it,” says Linda Quinn, a Registered Dietitian and […]